About Us

FounderHero is a DFY Service Agency based in Denmark and Bulgaria, and our customers are from all across Europe.

We specialize in the Coaching industry and enable coaching founders to grow their businesses bigger, better, and faster. We do this by implementing and running the industry-leading practices across all areas of their coaching business.

FounderHero is a DFY Service Agency based in Denmark and Bulgaria, and our customers are from all across Europe.

We specialize in the Coaching industry and enable coaching founders to grow their businesses bigger, better, and faster. We do this by implementing and running the industry-leading practices across all areas of their coaching business.

Boris Borisov

Boris Borisov

Founder & CEO

Founder & CEO

A leading Entrepreneur with in-depth expertise who is dedicated to his craft.

In business (and in life), the first step is to become crystal clear on what you want to achieve.
But the real difference comes from figuring out HOW to achieve it in practice. This is what I have been focused on for the last 20 years.

─ Boris Borisov

2025 - ongoing

2025 - ongoing

FounderHero

FounderHero

We help coaches to be more successful.

We help coaches to be more successful.

2014 - 2018

2014 - 2018

Kiloo Games

Kiloo Games

Worked on Subway Surfers as a Data Analyst.

Subway Surfers is the most downloaded game of all time with over 4.5 billion downloads to unique devices so far.

Worked on Subway Surfers as a Data Analyst.

Subway Surfers is the most downloaded game of all time with over 4.5 billion downloads to unique devices so far.

2013 - 2014

2013 - 2014

Academic Research

Academic Research

Published 3 peer-reviewed articles in research journals.

Published 3 peer-reviewed articles in research journals.

2018 - 2025

RemoteMore

Marketplace with 50,000+ remote developers and 2,000+ companies.

Sold the company for USD 3,000,000 after only 4 years.

2016 - 2018

Copenhagen Business School

MSc in Quantitative Finance. 

Decided to end studies early to focus on RemoteMore.

The Finance program at CBS is ranked #13 in the world.

2010 - 2013

Aarhus University

BSc in Business Administration.

Aarhus University's world ranking is in the top 100.

2018 - 2025

RemoteMore

Marketplace with 50,000+ remote developers and 2,000+ companies.

Sold the company for USD 3,000,000 after only 4 years.

2016 - 2018

Copenhagen Business School

MSc in Quantitative Finance. 

Decided to end studies early to focus on RemoteMore.

The Finance program at CBS is ranked #13 in the world.

2010 - 2013

Aarhus University

BSc in Business Administration.

Aarhus University's world ranking is in the top 100.

2018 - 2025

RemoteMore

Marketplace with 50,000+ remote developers and 2,000+ companies.

Sold the company for USD 3,000,000 after only 4 years.

2016 - 2018

Copenhagen Business School

MSc in Quantitative Finance. 

Decided to end studies early to focus on RemoteMore.

The Finance program at CBS is ranked #13 in the world.

2010 - 2013

Aarhus University

BSc in Business Administration.

Aarhus University's world ranking is in the top 100.

You are the Hero of your business. 

We take care of everything else.

Our Story

Founder and CEO, Boris Borisov talks about FounderHero.

Why did you build FounderHero?

Most Service Agencies on the market focus on isolated areas with a short-term view and offer DIY playbooks. But what they don’t understand is that coaches already juggle everything themselves – marketing, pricing, strategy, branding, etc. – and often alone. 

In my opinion, coaches don’t need more guidance – they need the operational burden removed so they can focus on coaching. They need extra hands and a solid, long-term strategy they can trust.

That’s why I built FounderHero: a fully DFY Business Infrastructure-as-a-Service. I wanted to enable founders, and coaches in particular, to grow their business long-term.

What makes FounderHero fundamentally different?

What shaped your approach to building companies?

Our Team

FounderHero has a specialized team of 8 experts with in-depth knowledge in their respective fields. Our team knows the coaching industry in and out, and we have first-hand entrepreneurship experience.

FounderHero has a specialized team of 8 experts with in-depth knowledge in their respective fields. Our team knows the coaching industry in and out, and we have first-hand entrepreneurship experience.

What We Believe

Mastery and high standards

Mastery and high standards

We pursue mastery and hold ourselves to high standards. This means being dedicated to our craft through learning and focus.

We pursue mastery and hold ourselves to high standards. This means being dedicated to our craft through learning and focus.

Caring deeply about our customers

Caring deeply about our customers

We care about our customers’ businesses as deeply as they do. We earn their trust through the consistency of our actions.

We care about our customers’ businesses as deeply as they do. We earn their trust through the consistency of our actions.

Taking ownership and responsibility

Taking ownership and responsibility

We take full ownership of our responsibilities, and we handle them with precision, discipline, and without excuses. We don’t need reminders to deliver.

We take full ownership of our responsibilities, and we handle them with precision, discipline, and without excuses. We don’t need reminders to deliver.

Direct communication with empathy

Direct communication with empathy

We are good at giving and receiving direct feedback because it is essential to effective collaboration. We do this with empathy and respect to every person.

We are good at giving and receiving direct feedback because it is essential to effective collaboration. We do this with empathy and respect to every person.

Service with integrity

Service with integrity

Integrity means respecting others and never placing personal gain above what is morally right. We always choose the morally right action, incl. when it is difficult or costly.

Integrity means respecting others and never placing personal gain above what is morally right. We always choose the morally right action, incl. when it is difficult or costly.

Long-term view in everything

Long-term view in everything

We believe that having a long-term view is the key ingredient for success. Everything starts with a long-term vision, and it requires sticking with it for the long-term.

We believe that having a long-term view is the key ingredient for success. Everything starts with a long-term vision, and it requires sticking with it for the long-term.

Let’s Stay Connected!

If you have questions, our FAQ cover many of the most common questions.
You can contact us at boris.borisov@founderhero.io

You can contact us at boris.borisov@founderhero.io

Get In Touch

You are the Hero of your business. 

We take care of everything else.

You are the Hero of your business. 

We take care of everything else.

We help coaches grow their revenue without working more hours.

We do this by implementing and running world-class systems across all areas of their business: Positioning, Pricing, Branding, Lead Generation, Sales, and Operations.

Free Consultation

Are you interested in a service that can double your revenue within 12 months without increasing your workload?

FounderHero-HQ ApS

CVR: 46061217


Baldersgade 27

8230 Åbyhøj

Danmark


© 2026 FounderHero.io | Copyright and rights reserved

We help coaches grow their revenue without working more hours.


We do this by implementing and running world-class systems across all areas of their business: Positioning, Pricing, Branding, Lead Generation, Sales, and Operations.

Schedule a Free Consultation Call

Are you interested in a service that can double your revenue within 12 months without increasing your workload?

FounderHero-HQ ApS

CVR: 46061217


Baldersgade 27

8230 Åbyhøj

Danmark


boris.borisov@founderhero.io

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